FEATURE
Ultimately , without data context , there is no such thing as AI in the field of location intelligence .
value , observed over a seven-year period , could not be explained without additional data inputs .
To address these challenges , Generali Real Estate developed City Forward , an innovative cloudbased location intelligence platform for real estate investment managers to make smarter decisions powered by highly accurate AI-driven insights . Achieving this at scale throughout Europe required navigating the changing and diverse characteristics of different cities while maintaining maximum levels of data integrity .
City Forward leverages Precisely Points of Interest data , alongside data from other thirdparty providers , to deliver comprehensive information on business locations , leisure hot spots , and other geographic features – revealing hidden insights on real estate assets . Precisely
POI data is also uniquely geocoded leveraging the Precisely portfolio of market-leading geo addressing solutions , ensuring customers are equipped with the most accurate location and address information possible .
“ Ultimately , without data context , there is no such thing as AI in the field of location intelligence ,” said Costanza Balboni Cestelli , Head of Data Intelligence and Innovation at Generali Real Estate . “ Precisely provides us with access to accurate , consistent , and contextual enrichment data that helps power our AI / ML models in a way that is both scalable and reliable .”
The City Forward platform uses over 800 variables and 30 different AI / ML models to deliver intelligence for investment analysis and real estate valuation , including sustainability considerations such as carbon emissions and climate action . Insights from Precisely POI data also help power the platform for a broader range of important uses , including retail site selection , urban planning , geotargeted marketing and more .
Research shows that 94 % of business leaders agree AI is critical to success over the next five
34 www . intelligentbuild . tech