Intelligent Build.tech Issue 12 | Page 33

Precisely , a global leader in data integrity has announced that Generali Real Estate , one of the world ’ s leading real estate asset managers , relies on Precisely for its data enrichment expertise . Precisely Points of Interest ( POI ) data helps Generali Real Estate unlock greater context from location data , and fuel the Machine Learning ( ML ) and Artificial Intelligence ( AI ) advancements transforming the real estate market .

R ecent reports highlight the transformative impact of AI and ML on the real estate sector . According to a study by Deloitte , 60 % of real estate companies are actively investing in AI technologies to enhance their operations . Furthermore , the AI in Real Estate Market report by Research and Markets projects that the AI real estate market will grow from US $ 1.4 billion in 2020 to US $ 6.4 billion by 2025 , at a CAGR of 35.4 %. The National Association of Realtors found that 37 % of real estate firms are using AI for property valuations , while 31 % employ it for market forecasting . These statistics underscore the significant role AI and ML will play in shaping the future of real estate .

When Generali Real Estate became one of the first real estate asset managers to establish a dedicated division for AI and Machine Learning ( ML ) innovation , its first task was to disrupt the traditional decision-making processes that usually inform precise investment strategies . Standard real estate metrics often do not reveal the reason for significant variances in the value of different assets , even when very similar assets are located only within a few streets of each other . The team discovered that as much as a 60 % change in

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Generali Real Estate developed City Forward , an innovative cloud-based location intelligence platform for real estate investment managers to make smarter decisions powered by highly accurate AI-driven insights .
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