CEO, LOBSTER

Lobster is a pioneering no-code software company that gives businesses the tools to develop complex business applications without code. Armed with a range of intuitive solutions and one powerful platform, Lobster helps customers digitalise their processes, become more agile and cut costs. Tim Srock joined the company as the new CEO at the start of last year. He talks about the company’ s mission and its daily operations.

Tell us a bit more about your business and how it started.

I joined Lobster less than a year ago and it’ s been an exciting and fast-paced few months. Founded in 2002, Lobster has been on a mission to simplify data integration challenges through our innovative no-code platform, particularly focusing on mid-market and supply-chain heavy industries. While our roots are in Europe, we have a number of global clients.

Our strong European foundation has allowed us to be at the forefront of the no-code revolution here. Lobster has been leading the way, empowering businesses to tackle complex integration tasks without the need for coding expertise.

How has the business grown since it started and how did you ensure growth?

We have achieved consistent double-digit growth, doubling our business every three years since Lobster was founded. Today, Lobster offers a unified data platform that brings together capabilities for data integration, process automation and more – all built on our innovative no-code technology. We’ ve been focusing on telling a more cohesive story around what our technology offers, emphasising how our platform empowers businesses to take control of their data without the need for coding expertise.

Our success is also driven by a sharp focus on our ideal customer profile – we’ re very targeted when it comes to industry, customer size and ideal persona – and we adopt a customer-driven innovation approach. We’ ve found the key is accompanying our customers on their individual journeys and having the mindset of being ready to adapt to help them solve a specific problem. Our strong partner ecosystem and data network amplify our impact, allowing us to achieve shared goals more effectively. Lobster truly excels when interacting with partners and clients – our humancentric approach is central to our success. Our network is not just valuable; it’ s a cornerstone of our innovative offering.

What’ s the business’ approach to management?

Management best practices can vary widely, but if there’ s one thing I’ ve learned from my time in leadership, it’ s that you need a collective north star. For us at Lobster, it’ s our culture, vision and mission centred around driving innovation in the data domain. Without those shared objectives, you can’ t build a highperforming organisation.

We have an analytical and data-driven approach – perhaps that’ s perpetuated by the kinds of individuals drawn to a company focused on data integration and automation – and we follow a‘ strategic horizons’ framework. This helps us divide and conquer our goals, allowing us to focus on immediate objectives, long-term vision and areas ripe for growth and innovation.

60 www. intelligentbuild. tech