FUTURE PROOFING
Green or gone? Sustainability trends that will last or disappear in 2025
Steve Haskew, Group Director of Sustainability and Growth at Circular Computing, discusses trends that are set to play a significant role in shaping the sustainability landscape in 2025.
S ustainability issues have come to the fore, with consumers, businesses and governments all taking turns at the steering wheel.
Highlights from last year have included UK and US elections influencing the future of climate action, the EU’ s Corporate Sustainability Reporting Directive coming into effect and COP29 concluding last month with a bittersweet deal.
A new year will bring fresh impetus around sustainability issues, particularly as businesses set out their agenda for 2025. However, while some trends will have staying power and play a significant role in shaping the sustainability landscape, others will fade away. Here’ s what to expect in the next 12 months.
Trends that will be left behind
Sustainability as an AOB
The days when companies could treat sustainability as a‘ nice to have’ are long gone. Today, having a robust sustainability strategy is a fundamental part of corporate social responsibility and a business’ s DNA. It’ s not just about protecting the planet; it’ s also about enhancing growth.
This year, 69 % of CEOs described sustainability as a growth opportunity, reflecting Gartner’ s belief that it has become a top priority in the boardroom.
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