CLOUD SYSTEMS
EPAM expands collaboration with Google Cloud to deliver scalable AI solutions for industry transformation
EPAM Systems , a leading digital transformation services and product engineering company , has announced it has expanded its strategic partnership with Google Cloud to deliver innovative industry solutions for clients across the media and entertainment , energy and retail verticals . The enhanced collaboration will leverage Google Cloud ’ s Vertex AI platform to drive measurable business outcomes for clients through Generative AI , legacy modernisation and data analytics capabilities .
Building upon EPAM ’ s existing strategic global partnership with Google Cloud , this strengthened collaboration will create repeatable , high-value solutions that address key industry challenges for clients . The collaboration enables marketing support and go-to-market strategies to deliver impactful digital transformation initiatives for EPAM ’ s Google Cloud clients .
To accelerate regional growth , EPAM will leverage its deep retail , energy and media industry expertise and regional talent footprint across Ibero markets through its acquisition of Neoris . The Company will also expand its financial services offerings across Europe , North America and APAC through its recent acquisition of First Derivative , delivering strong capabilities in banking and capital markets .
“ We are excited to elevate our collaboration with Google Cloud , which enables us to deliver tailored , AI-powered solutions for our clients across top verticals such as energy , media and retail ,” said Elaina Shekhter , Chief Marketing & Strategy Officer , EPAM . “ By leveraging Google Cloud ’ s advanced AI technologies , enabled by the Vertex AI platform , we can drive measurable business outcomes and enhance customer value , making AI real for our clients . This expanded partnership not only strengthens our ability to create industry-specific solutions but also deepens our relationship with Google Cloud , enabling us to align more closely on delivering impactful , scalable results for our customers .”
EPAM ’ s expanded partnership with Google Cloud introduces four innovative solutions , leveraging the full power of Google Cloud and the Vertex AI platform . These include three new industry-specific solutions and one cross-industry capability :
1 . Video search and indexing for media and entertainment : Transform unstructured video data into searchable , actionable insights using the Vertex AI platform , improving accessibility and audience engagement for both internal and external users .
2 . JenAii for retail : Enhance customer satisfaction and boost sales with wayfinding assistance and customer education , while addressing staffing shortages and margin pressures for retailers .
3 . Geospatial data visualisation for energy : Drive better decision-making through intuitive visualisation and analysis of complex datasets using EPAM and the Google Cloud Platform , powered by Gemini models .
4 . Talk to your data : Simplify data analysis with a horizontal solution that enables clients to interact with their data in plain language , transforming complex datasets into clear , actionable visualisations and reports .
“ EPAM has helped global enterprises improve everyday operations with Google Cloud ’ s leading AI technology ,” said Colleen Kapase , VP of Channels and Partner programmes , Google Cloud . “ Through this next phase of our partnership , EPAM will provide customers with the expertise and services capacity required to successfully plan , deploy and optimise every stage of a Generative AI project .” �
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