Cloud computing technologies are now accessible to mid-size companies through lower subscription costs compared to previous on-premises solutions . This accessibility coupled with Generative AI is setting the stage for a technological revolution . It is enabling businesses to analyse vast data sets , streamline operations and automate routine tasks . Generative AI stands out for its ability to contextualise complex supply chain data , delivering actionable insights that support better decisionmaking . It also facilitates 24x7 automation in areas like supplier communications , documentation and training .

This shift is complemented by improvements to the physical infrastructure . Smart sensors and IoT devices that provide continuous visibility into every aspect of operations . From environmental conditions in containers to inventory levels in warehouses , this constant stream of real-time data drives operational awareness . Digital twins take this further by creating virtual replicas of entire supply chains , enabling organisations to simulate and optimise their operations .

The true potential of these technologies lies in their synergy . For instance , IoT devices feed data into visibility platforms , which are then used by digital twins for scenario planning . Generative AI processes these insights , translating complex data into actionable strategies for decision-makers . This convergence of technologies is setting new operational standards in the industry .

SENIOR PRODUCT MANAGER , TECHNICAL AT AMAZON

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