Intelligent Build.tech Issue 17 | Page 44

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Ten steps to building an effective data strategy

Cesar Ripari , Pre-Sales Director for Latin America , Qlik , outlines crucial points in creating an effective data strategy .

Data is now widely recognised as an organisation ’ s greatest asset , fundamental to support smarter decisions . However , it is evident that many companies still act in a disorderly way with them , without an effective strategy . Those who seek to establish it face numerous challenges . Simply continuing to work without it being defined is no longer a viable option . It is essential to have a strategy , and , based on it , create a structured plan to define how to manage , use and extract value from data , covering policies , processes and technologies to ensure the quality , security and compliance of information .

Like a true map , data strategy helps foster a data-driven culture and initiatives that align with the overall and specific goals of the business . The preparation of this plan requires special attention to highly relevant factors that will help companies avoid deviations , inconsistencies and inappropriate use of information . To prepare an efficient plan , we can highlight the main steps that every organisation must follow :
1 . Align organisational objectives : The objectives of the organisation ’ s entire data strategy must be aligned . Cross-departmental collaboration is necessary to define the data strategy , the specific processes and the areas where information can play an important role in achieving the organisation ’ s goals .
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