AT GROUND LEVEL every factor within a building is controlled via a series of smart devices and AI to react in real time to external and internal variables to create , in essence , a living environment . Lighting is obviously one of the major factors within that scenario and companies which provide these smart integrated solutions are going to see major interest in their products .
The final opportunity for lighting companies is working more closely with tech platforms within the 3D modelling space to directly integrate their products into these applications . This will enable users to experiment directly with existing and even potential new products during the design process . Lighting companies will also be able to collect data on how designers are innovating which will provide invaluable product development insights . Closer integration with modelling platforms also has the virtue of helping the technology to develop . Lighting companies can provide their deep expertise to enhance the customer experience by suggesting new functionalities . This in turn should enable users to do even more experimentation driving further innovation in a virtuous cycle .
Designers can now create lighting environments that closely mimic actual daylight and can be linked to a building user ’ s circadian rhythm to dynamically change in line with how sunlight differs throughout a normal day .
It ’ s not hyperbole to say that the advent of digital twins and spatial design has the potential to kick start an era of disruption within lighting that hasn ’ t been seen since the invention of the compact fluorescent lamp . Within the decade we are likely to see a range of innovative new solutions that challenge how we think of lighting spaces . For lighting companies that prioritise innovation over business as usual there will be a real opportunity to gain a substantial competitive edge . �
Martin Huber , CEO and Cofounder , Metaroom by Amrax
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