AT GROUND LEVEL identify potential risks such as overdue payments or lease expirations .
“ By proactively addressing maintenance issues and optimising rental strategies , estate agents can enhance the profitability of investment properties while ensuring tenant satisfaction and retention . Moreover , AI-powered property management platforms can automate administrative tasks , such as rent collection and lease renewals , streamlining operations and reducing overhead costs ,” said Goosen .
Goosen says most of the available AI software and platforms seem to focus on CRM . “ The Virtual Agent ( TVA ), Propcon , Property Funnels and Meridian Connect are all examples of South African-based CRM systems that utilise AI to enhance their CRM and lead generation solutions designed for real estate professionals . Its predictive analytics capabilities help agents identify and prioritise leads , improve conversion rates and streamline marketing efforts ,” said Goosen .
He stated that other software platforms like LOOM are working towards using AI and Machine Learning algorithms to provide real-time property value estimations and predictive analytics for real estate professionals . Its platform helps agents accurately assess property values , identify market trends and make data-driven decisions . “ Then there is Amplifi . It uses AI to optimise social media campaigns by continuously and quickly improving a campaign while it ’ s running – allowing the content , budget and audiences to evolve in real-time , ensuring the campaign generates the most leads possible ,” said Goosen .
Goosen believes many AI platforms will not be exclusively focused on real estate but will offer AI-powered automation tools that can integrate with various real estate software platforms . “ A good example will be Zapier . Real estate professionals can use Zapier to automate repetitive tasks , streamline workflows , and enhance productivity ,” he said .
“ It is also interesting to look at local real estate companies in South Africa that develop their own in-house AI-driven technology , like Meridian Realty with its Meridian Connect system . Such companies may offer similar AI-powered solutions tailored to the specific needs of the local market ,” added Goosen .
As AI continues to evolve and become more sophisticated , estate agents who embrace these technologies will gain a competitive edge , driving greater productivity , profitability and customer satisfaction . “ By leveraging AI-powered tools and platforms , estate agents can unlock new opportunities for growth and cement their position as trusted advisors in an increasingly digital world ,” concluded Goosen . �
Antonie Goosen , Principal and Founder of Meridian Realty
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