AT GROUND LEVEL
ticks as many performance and financial boxes as possible .
In the current UK context , where Digital Transformation is a key focus for many organisations , the scalability and adaptability of hybrid cloud infrastructure supports long-term growth in a controlled environment .
To an extent , this shift in emphasis is driven by the experiences of CIOs and other tech leaders , many of whom haven ’ t seen the full range of benefits promised by the cloud concept translated into real-world efficiencies . Among the more high-profile issues are hidden bandwidth costs and overly complex payment plans , which contributed to a growth in trends such as public cloud repatriation .
In 2023 , for example , issues including high fees for transferring data out , technical restrictions and committed spend discounts imposed by the leading public cloud providers prompted Ofcom to refer the UK cloud market to the Competition and Markets Authority ( CMA ) for further investigation . It forms part of an increasingly
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