Intelligent Build.tech Issue 12 | Page 14

THE BLUEPRINT

How IT can build a successful online storefront

Beyond the modernisation clichés and into the practicalities
There ’ s pressure across the business to continually update the storefront with more functionality across more channels . We ’ re constantly reminded that shopping behaviours are changing and that the store needs to adapt quickly to stay ahead of the game . But it ’ s not easy . more developed in IT . As Gartner recently noted , businesses that focus on collaboration across technical and business units will be best equipped to increase revenue while driving costs down . Commerce in particular is a more technical sales process and operational situation than many other solutions . Bringing IT and business objectives together is the way to win . �
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If you ’ re anything like 84 % of IT leaders in B2B1 , you ’ re not happy with your ecommerce solution . And it ’ s probably no surprise that ongoing maintenance issues swallow up over 41 % of IT time . So how can you meet these demands while fixing what ’ s already in place ?
Recognition and teamwork is a good start
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Technical skills are becoming more prevalent in business units and business insights are becoming
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