Join Dave Swan , Senior Vice President of Products at Trackunit , as he delves into the landscape of competitive sustainability . Drawing from the illuminating insights of Trackunit ’ s Constructing a Better Future report , Swan offers a compelling perspective on navigating the evolving terrain of sustainable practices in the industry .

This subject and the change we are witnessing really matter because it reflects a cultural shift in attitudes towards sustainability within the industry that is game-changing .

We can underpin that premise with real , hard data from the Constructing a better future report . Published at the end of February , the report based on questionnaires from nearly 13,000 construction professionals unveiled dramatic and at times surprising findings that suggest the direction of travel is increasingly one way and even more significantly , the pace of that travel is accelerating . manifested in the report ’ s finding that 36 % of construction professionals consider sustainability to be ‘ very important ’ as against Europe ’ s 25 %, was an eye opener .

Add in those who consider it to be ‘ important ’ and the respective scores of 55 % and 46 % demonstrate two things : firstly , that the differential is consistent and obvious and secondly , sustainability really has shot to the top of the agenda in North America .

Trajectory

Let ’ s take North America first and the sharp shift in trajectory that has really caught the imagination of the industry . We ’ ve never been surprised when Europe leads the way on sustainability however , the dramatic rise of competitive sustainability in North America

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