Leveraging smart retail to create an integrated value chain
THE BLUEPRINT
Building the connected retail experience :
Leveraging smart retail to create an integrated value chain
T he retail landscape has been completely reshaped . Convenience , value and availability drive new customer acquisition , so retailers must create a seamless customer experience across all channels . Business agility is now an imperative , and knowing how to pivot to capture new trends in customer behaviours is instrumental to thriving in the industry .
Retailers are doubling down on Digital Transformation efforts , further embracing the rise of digital commerce and omni-channel interactions . As customer expectations evolve , so too must retailer strategies . An important part of driving customer satisfaction will be the seamless customer journey through each retailer ’ s buying channels . Yet , 54 % of consumers generally feel that retail teams across sales , service and marketing don ’ t share information . That sentiment can be traced to the fact that 90 % of organisations have issues related to data silos , and only 20 % of retailers report being able to completely integrate end-user experiences across all channels .
These data silos result from disconnected systems , many of which rely on ageing technology and legacy infrastructure , making the idea of building a connected retail experience seem impossible . But customer expectations won ’ t wait . Through integration , multiple systems can be kept synced and up-to-date , allowing you a singular view of data in real-time . Integration is mission-critical to unlocking a connected retail experience .
Now , let ’ s dive into the vital role API-led connectivity plays in each part of the retail value chain . �
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