ISG report reveals Google Cloud shows signs of rapid expansion in Europe
CLOUD SYSTEMS
data from departmental silos , combine it with external data sources , ask the right queries and deliver the resulting insights in a meaningful form to enterprise decisionmakers . These are all areas in which Google Cloud and its AI-first suite of tools and solutions excel .
In spite of an environment plagued by weak economic growth and persistent inflationary pressures , the Google Cloud ecosystem in Europe continues to grow in scale , scope and variety of technology services and solutions , according to a new research report published by Information Services Group ( ISG ), a leading global technology research and advisory firm .
The 2023 ISG Provider Lens Google Cloud Partner Ecosystem report for Europe finds rapid growth in the Google ecosystem , with providers making significant coinvestments with Google and driving more workloads and data migrations to the Google Cloud Platform ( GCP ). Providers are investing in data migration tools that help European enterprises move existing databases to GCP securely and rapidly .
“ Providers are responding to growing Google Cloud market opportunities in Europe ,” said Ola Chowning , ISG partner ,
North Europe . “ They are ramping up Google Cloud certifications , aligning go-tomarket strategies and setting up dedicated GCP business units .”
According to the ISG report , there has been a surge in demand across Europe for data migration and modernisation services . Enterprises are counting on GCP ’ s data analytics to liberate relevant
There has been a surge in demand across Europe for data migration and modernisation services .
Before cutting-edge AI techniques can be applied , data platforms must be standardised and modernised . According to the ISG report , this is where ecosystem providers can play a crucial role by offering a variety of data migration frameworks , accelerators and automation solutions that enable faster and smoother transfer of databases into the BigQuery format on GCP . In addition , providers are critical in helping enterprises with data governance and compliance , creating analytical tools and dashboards for visualising data , developing responsible AI frameworks and identifying specific AI / ML use cases .
“ Enterprises in Europe are actively exploring new data architectures ,” said Jan Erik Aase , partner and global leader , ISG Provider Lens Research . “ They are moving away from oldfashioned data lakes and toward AI-enabled data meshes and fabrics .”
The report also examines how widespread enterprise adoption of the hybrid working model has increased the use of Google Workspace services ( GWS ) and how providers have developed architectures and frameworks to make migration to GWS easier .
The 2023 ISG Provider Lens Google Cloud Partner Ecosystem report for Europe evaluates the capabilities of 41 providers across five quadrants : implementation and integration services , data analytics and Machine Learning , managed services , SAP workloads and workspace services . �
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