INF
GRAPHIC
Introducing the Smart Home Buyers Index
A s a leading collaborator in the building industry , Samsung commissioned a bespoke research of 1,000 consumers looking to move home ( buy or rent ) in the next five years , and analysed UK Google search habits between March 2022 and March 2023 .
• Customers are prioritising energy efficiency – 71 % said it is a key factor
• New build developments should be smart tech optimised to attract the modern buyer
• Almost 40 % of Gen Z buyers want their next property to be a smart home
• Smart Energy devices lead online search categories when compared to lifestyle , home and security
The aim is to show what ’ s trending in the smart home / smart tech space and what property developers should be aware of . The results reveal the macro themes that are permeating consumer conversations around smart home requirements and what developers need to ensure they are addressing . Smart technology has transformed the lives of consumers in the home , Samsung asks :
• What do they value ?
• What will it take to get them to buy or rent the house you have built ?
• How will your building strategy adapt accordingly ?
The index shows key insights :
• Consumers want smart technology and will pay a premium for it – 6.5 % more than the average house price in the UK ( 18,000 )
20 www . intelligentbuild . tech