AT GROUND LEVEL
Travel agencies are uniquely positioned to be this one-stop-shop within the travel ecosystem .
And while travel is complex , the burden shouldn ’ t fall on travellers .
Consumers expect choice and it ’ s crucial they are provided with it . But , choice can be overwhelming and having the ability to easily filter from several options down to ones that best meet a traveller ’ s needs , is the difference between a great experience and a frustrating one . In Travelport ’ s What consumers want study , we determined that the majority ( 59 %) of consumers say getting what they want is more important than price . This means , travel is missing out on higher sales opportunities when we focus on price points and
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